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The pioneering campaign, launched by city MP Chloe Smith at the end of January, has already seen dozens of local companies pledge their support.
And in just the first quarter, more than 300 paid jobs and apprenticeships have been committed, and well over 100 young people are already taking these roles.
Now the campaign, which is working closely with Norfolk Chamber of Commerce and many other partners, is reaching out to all EDP 100 companies – a list of Norfolk and Suffolk’s most successful businesses.
Young jobseekers were shown light at the end of the tunnel at a pioneering event in Norwich yesterday.
The Norwich for Jobs campaign, supported by the Eastern Daily Press and the Norwich Evening News, held its first drop-in advice surgery for jobless 18 to 24-year-olds at the Norman Centre, in Bignold Road, Mile Cross.
Norwich For Jobs is organising a seminar with key county figures and organisations to help it better understand how to support hard-to-reach young people who face particular barriers to finding work.
Representatives of the YMCA, probation service and Blue Cat Initiative are among those set to attend and campaign organisers hope they will also bring along some of the youngsters they work with to share first-hand stories of their job searches.
A leading figure in the Norfolk business community has called on employers to provide more work experience opportunities for young people as part of the Norwich for Jobs campaign.
Andrew Barnes, senior partner at law firm Howes Percival in Norwich, is a member of the NFJ steering group and runs its employer panel.
He has called on businesses to develop work experience programmes to give more school-age and college students a taste of a real working environment.
The East Anglian Air Ambulance is one of the latest organisations to support the Norwich for Jobs campaign and is celebrating the recruitment of a new apprentice.
Natalie Cotton, 20, was recruited through the Norwich For Jobs (NFJ) initiative and started her role as lottery administrator for the charity’s lottery department at Norwich Airport earlier this month.
To mark her appointment and the partnership between the charity and campaign, the EAAA invited Norwich North MP Chloe Smith, who leads NFJ, to start the air ambulance’s Friday lottery draw yesterday.